Vanguard vs Citi vs Webull (2024)


Citibank vs. Webull and Vanguard


Although Citi is a large, global company, smaller American firms may provide better brokerage services. Take a look at this comparison, for example:


Cost


Broker Fees Stock/ETF
Commission
Mutual Fund
Commission
Options
Commission
Maintenance
Fee
Annual IRA
Fee
Vanguard $0 $20 $1.00 per contract $20* varies
Citibank $0 $0 na $0 $0
WeBull $0 na $0 $0 $0


Services


Broker Review Cost Investment Products Trading Tools Customer Service Research Overall Rating
Vanguard
Citibank
WeBull


Promotions


Webull: Get up to 75 free stocks when you deposit money at Webull!

Vanguard: no promotion right now.

Citi: no promotion right now.



Tradable Assets


Investors at Webull can buy and sell these products:

- Cryptocurrencies
- ETFs
- Closed-end funds
- Equities
- Options

Vanguard and Citi customers lose cryptos but gain mutual funds and bonds. Citi does not offer trading in cannabis stocks, but the other two firms do.

Winner: Vanguard


Margin Resources


With a margin account at any broker in this survey, you’ll be able to trade using borrowed money. Here’s what it will cost you:

Citi: 12.75%
Vanguard: 13.75%
Webull: 9.74%

On Webull’s trading platforms, you’ll find margin details on every stock and ETF. These particulars include details like overnight leverage and the cost to borrow the security. Vanguard’s and Citi’s platforms don’t offer these data points.

Winner: Webull


Trading Software


To actually submit orders for securities, Vanguard and Citi have simple websites that, while simple, can get the job done. Citi’s site offers multiple charting tools, including about 15 technical indicators, comparisons, and 4 graph styles. But there’s no full-screen mode, which is a disappointment. Citi’s order ticket has limit and stop orders. More advanced order types are absent.


Citibank Investing Account Review


Moving on to Vanguard, we find the same order types, although there are no fill-or-kill or all-or-none choices. These do appear on Citi’s ticket. For charting, Vanguard has a pretty similar widget with remarkably similar results.


Vanguard tools


But Webull is a different story. It is the lone broker in this faceoff to have a desktop program. With either the desktop system or browser platform, you’ll find many more technical studies than either Citi or Vanguard has. Plus, Webull’s charts can be displayed the full width of the monitor. And we really like having 8 display options (including baseline and hollow candle).


Webull platform


For order entry, Webull’s software delivers multiple trade tickets. One is a rapid-entry widget with trade buttons already populated with share amount, ticker symbol, and order type. The broker’s regular order form offers bracket and trailing orders, a considerable advantage over its rivals here.

Winner: Webull


Option Tools


All three brokerage firms in this survey offer trading in option contracts. Unfortunately, we didn’t find any spectacular tools at a single one of them.

Webull’s browser platform delivers chains for calls and puts. Just click on a bid or ask price and a single contract will populate an order ticket. Maximum profit and loss numbers are shown. But unfortunately, the broker doesn’t offer trading in option spreads, so single orders are the only possibility.

Vanguard’s software can only display one option type (call or put) at a time. Like Webull, Citi does offer multi-leg strategies, but its software shows a pop-up graph of a contract’s price history when you hover over a bid or ask price.

Winner: Tie between Citi and Webull


Webull app


Other Services


IPO availability: The only brokerage firm to provide direct participation in IPOs before they begin trading is Webull. The other two only allow trading in IPOs in the secondary market after they start trading.

IRAs: All three brokerage houses offer Individual Retirement Accounts. Webull has the fewest types, and Citi has the steepest fees.

Fractional-share trading: It’s not possible to invest a whole-dollar amount in stocks or ETFs at any of the broker-dealers in this study. Webull does offer whole-dollar investing in cryptocurrencies.

Dividend Reinvestment Program: DRIP service isn’t available at Webull, but it is at the other two brokers.

Automatic mutual fund investing: Citi customers can enroll their mutual fund holdings in periodic investments. Vanguard provides this service only for Vanguard funds.

Extended hours: Webull provides both pre-market and after-hours trading. Vanguard only has a late-night session, and Citi has nothing.

Winner: Webull


Our Recommendations


Small accounts: Webull.

Stock/ETF trading: Webull.

Beginners: Vanguard or Webull.

Long-term investors and retirement savers: Vanguard.


Promotions


Webull: Get up to 75 free stocks when you deposit money at Webull!

Vanguard: no promotion right now.

Citi: no promotion right now.



Results


The largest financial company in this survey is the weakest performer. And the newest broker on the scene, Webull, is the overachiever.


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